Visibility on resource effectiveness for greater processing efficiency, to increase revenue and improve passenger experience.
BlipTrack™
BlipTrack sensor-agnostic platform integrates, analyses and visualises data from multiple technologies, including WiFi and Bluetooth sensors, 3D cameras, people counters and other third-party data sources, all in one secure data warehouse.
We use advanced data-mining and predictive modelling analytics, to give you both real-time and historical context-rich data, presented in an intuitive web-based user interface with compelling visualisations.
BlipTrack consists of several advanced modules which are designed to optimize all stages of passenger handling and improve commercial areas.
From queue predictions and flow measurements to advanced capacity forecasting, the solution provides visibility on resource effectiveness for greater processing efficiency, increased revenue and improved customer experience.
Queue Management
BlipTrack enables airports to evaluate or challenge their KPIs and comply with SLAs by providing accurate queue time, dwell time and flow information.
Thanks to this data, airports can display accurate wait times, thereby creating realistic passenger expectations, reducing their frustrations, and improving their overall airport experience.
Flow Management
To best understand how disruptions or unexpected changes affect standard behaviour, airports require in-depth and cohesive knowledge of passenger flows and dwell times.
With this information, airports can easily add value to existing facilities or when planning new construction and additions, and optimise positioning and layout of signage, retail outlets, services and more.
Capacity Forecasting
BlipTrack uses fully automated data mining to provide always up-to-date passenger volume and show-up profile forecasts.
This information enables airports to accurately scale staffing resources with passenger demand, while at the same time gaining insight on how to efficiently plan future staffing resources, without affecting KPIs.
Milan Malpensa and Linate airports has installed Italy’s first queue measurement system to help manage queues and improve the airport experience for passengers.